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Research papers

Addressable TV advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this article is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
November 13, 2017
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Citation

Malthouse, Franks and Maslowska (2017a, November 13). Addressable TV advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/addressable-tv-advertising


Research papers

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim
June 23, 2013
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Citation

Vandenbosch, Calder, Malthouse and Kim (2013a, June 23). The effect of engagement with social media on purchase behaviors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effect-of-engagement-with-social-media-on-purchase-behaviors


Research papers

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary
June 1, 2008
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Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-day-in-the-life-


Research papers

Measuring involvement with editorial content

This paper addresses the perennial big question about media, 'Which medium is most involving (at least among online, magazines, and print)?'However this question is framed in a more meaningful way by recognizing that involvement is a multidimensional...

Catalogue: WM3 2007
Authors: Bobby Calder, Edward Malthouse
June 3, 2007
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Citation

Calder and Malthouse (2007a, June 03). Measuring involvement with editorial content. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-involvement-with-editorial-content


Research papers

Qualitative effects of media on advertising effectiveness

This study presents a quantitative examination of the qualitative impact of print media, both newspaper and magazine, on advertising effectiveness.Previous research has identified 39 distinct qualitative experiences involved in reading magazines and...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Bobby Calder, Edward Malthouse
June 15, 2004
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Citation

Calder and Malthouse (2004a, June 15). Qualitative effects of media on advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-effects-of-media-on-advertising-effectiveness